Spam filters rank incoming emails using a point system according to the content of the message. If a message has enough red flags to cross a certain points threshold, off to the spam folder it goes. Don’t let your important emails languish in the recipient’s junk-mail folder. Avoid these red-flag items:
1. Don’t use sales-y phrases like “once in a lifetime opportunity,” “huge discounts,” or “buy now.”
2. Use! exclamation! points! sparingly!
3. Don’t cut-and-paste HTML from a Word document into an email. Word uses rather sloppy HTML coding, which spam filters hate. If