Spam filters rank incoming emails using a point system according to the content of the message. If a message has enough red flags to cross a certain points threshold, off to the spam folder it goes. Don’t let your important emails languish in the recipient’s junk-mail folder. Avoid these red-flag items:

1. Don’t use sales-y phrases like “once in a lifetime opportunity,” “huge discounts,” or “buy now.”

2. Use! exclamation! points! sparingly!

3. Don’t cut-and-paste HTML from a Word document into an email. Word uses rather sloppy HTML coding, which spam filters hate. If

The key to a successful email marketing campaign is to give your customers something that they want in each message, whether this is a coupon or discount or information on how they can save money on your products through a sale, and to not waste their time with excessive messages.

This means you will want to experiment to find out the best frequency of email marketing messages to keep your business in the front of your customer’s minds. Too many messages and they will stop reading them, delete them and ask to be removed from your mailing list because you will be wasting their time. Too few me

Email marketing can help you get more business, especially if you use it properly. Most companies could improve their campaigns to make them more effective, however. 

First, you need to get people to open your emails rather than relegating them to their trash or spam folders. This means you need to have a subject line that doesn’t sound like spam and that intrigues people. Keep the length of your subject to approximately 30 to 50 characters.

Next, you will want to make it worth your customers’ while for them to open the message. If they know that the email will contain a special coupon, infor