Why E-mail Marketing?
You may be new to e-mail marketing and wondering if it is for you. The short answer is that e-mail marketing is for every business no matter how big or small. The best and most successful businesses know this and have a great e-mail marketing program set up.
5 reasons you should be using e-mail marketing as soon as possible:
1. It works!
The best part about e-mail marketing is simply that it works! E-mail marketing gets results, and gets them for MUCH less cost than other marketing methods.
Some of the many highlights of e-mail marketing:
are a great way to get in closer contact with customers. It doesn’t
rely on your customer remembering to visit your site, or seeing a print
advertisement. Customers you build relationships with will come back forever!
- You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
- Unlike traditional marketing methods you only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
- See reason number two!
2. It's incredibly affordable!
Email marketing is predicted to return an incredible $43.52 for every dollar spent in 2009 (hey, we didn't say it. Check our source!). That’s a fantastic ratio and a great return on investment! No more spending thousands of dollars to run an ad or pay marketing agencies hundreds of dollars to create the advertisement for you! Our e-mail marketing campaigns use a pricing structure that any sized business can afford. You only pay for what you send and we don't charge monthly fees like virtually everyone else offering e-mail marketing services! Traditional print marketing and direct mail campaigns can cost anywhere between $1,500 to $10,000 dollars and up. You can get started with an e-mail marketing campaign for under $20! If you compare the cost of just the stamp (let alone the envelope and the print materials inside it) to the cost of delivery to an e-mail recipient its a 1:14 ratio. You can send 14 e-mails for the cost of a single stamp!
3. You can track its success! (Unlike some other marketing methods... not mentioning any names)
One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing us you can see very quickly what is working, and what is not.
4. It's SO easy to manage!
If you have tried email marketing in the past, you may have been overwhelmed by unsubscribe requests, or bounces coming back to you. Or they might have tried a system that was just not fun to use.
We offer offer something better! Automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce. No more wasting valuable time doing these things that you should be devoting to expanding and growing your business! As always, we've got your businesses' best interest at heart!
5. It's so flexible you could tie it into a pretzel!
There are SO many ways you can use e-mail marketing. For example, you coule feature a different product each week or offer special prices to frequent buyers. You could have case studies of customers that have used your service, and can segment your lists to send them to other potential customers in similar industries. You could simply email customers who have been out of touch for a little while, and ask if they have any suggestions! The possibilities are endless and you should be excited about them... we are!